Privacy policy

We are very pleased about your interest in our company. Data protection is of particular importance to the management of MP Media Ventures GmbH. The use of the internet pages of MP Media Ventures GmbH is possible without entering any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may be necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to MP Media Ventures GmbH. By means of this privacy policy, our company would like to inform the public about the nature, scope and purpose of the personal data we collect, use and process. In addition, data subjects are informed about their rights by means of this privacy policy.

As the controller, MP Media Ventures GmbH has implemented numerous technical and organisational measures to ensure the most complete protection of the personal data processed via this website. However, Internet-based data transmissions can generally have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, any data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. Definitions

The privacy policy of MP Media Ventures GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. In order to ensure this, we would like to explain the terms used in advance.

In this Privacy Policy, we use the following terms, among others:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

The data subject is any identified or identifiable natural person whose personal data is processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.

j) Third parties

A third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

The controller for the purposes of the General Data Protection Regulation, other data protection laws in force in the Member States of the European Union and other provisions of a data protection nature is:

MP Media Ventures GmbH

Am Karlsbad 16

10785 Berlin, Germany

3. Cookies

The websites of MP Media Ventures GmbH use cookies. Cookies are text files that are stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string by which websites and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows the websites and servers visited to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific Internet browser can be recognized and identified by the unique cookie ID.

By using cookies, MP Media Ventures GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and services on our website can be optimized in the sense of the user. Cookies allow us to recognize the users of our website, as mentioned above. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his access data every time he visits the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

4. Collection of general data and information

The website of MP Media Ventures GmbH collects various general data and information with each page request by a data subject or an automated system. This general data and information is stored in the log files of the server. The browser types and versions used (1) can be recorded, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, which are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the internet service provider of the accessing system and other data (8) other data, which are designed to prevent attacks on our information technology systems.

When using this general data and information, MP Media Ventures GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and the advertising for it, (3) to ensure the long-term functioning of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore evaluated statistically by MP Media Ventures GmbH on the one hand and further with the aim of increasing data protection and data security in our company, in order to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. Subscription to our newsletter

On the website of MP Media Ventures GmbH, users are given the opportunity to subscribe to the newsletter of our company. Which personal data is transmitted to the controller when ordering the newsletter is determined by the input mask used for this purpose.

MP Media Ventures GmbH regularly informs its customers and business partners about the company's offers by means of a newsletter. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter sending. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered for the first time by a data subject in the sending of the newsletter using the double opt-in procedure. This confirmation e-mail is used to verify that the owner of the e-mail address, as the data subject, has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration by the Internet service provider (ISP) as well as the date and time of the registration. The collection of this data is necessary in order to be able to understand the (possible) misuse of the e-mail address of a data subject at a later date and therefore serves the legal protection of the controller.

The personal data collected in the context of a subscription to the newsletter will only be used for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail, if this is necessary for the operation of the newsletter service or for a related registration, as could be the case in case of changes to the newsletter offer or changes in technical circumstances. The personal data collected within the framework of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. Consent to the storage of personal data that the data subject has given us for sending the newsletter can be revoked at any time. For the purpose of revoking consent, there is a corresponding link in each newsletter. Furthermore, it is possible to unsubscribe from the sending of the newsletter at any time directly on the website of the controller or to inform the controller of this in any other way.

We use the technical service provider The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/) to send newsletters. The provider acts as a processor on our behalf. In this context and for the purpose of sending the newsletter we transmit data to this service provider in the USA. To ensure an adequate data protection level, we have entered into a data processing contract with the service provider based on the standard contractual clauses of the European Commission. If you are interested, this data processing contract can be accessed at the following Internet address:https://mailchimp.com/legal/data-processing-addendum/.

6. Newsletter-Tracking

The newsletters of MP Media Ventures GmbH contain so-called tracking pixels. A tracking pixel is a thumbnail graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Using the embedded tracking pixel, MP Media Ventures GmbH can detect if and when an e-mail was opened by a data subject and which links in the e-mail were accessed by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the sending of the newsletter and to better adapt the content of future newsletters to the interests of the data subject. This personal data will not be passed on to third parties. Data subjects are entitled at any time to withdraw the relevant separate declaration of consent made via the double opt-in procedure. After a withdrawal, these personal data will be deleted by the controller. MP Media Ventures GmbH automatically interprets a cancellation of the newsletter as a revocation.

7. Routine deletion and blocking of personal data

The controller shall only process and store the data subject's personal data for the period necessary to achieve the purpose of storage or if this has been provided for by the European legislator or another legislator in the laws or regulations to which the controller is subject.

If the purpose of storage is waived or a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be blocked or deleted routinely and in accordance with the statutory provisions.

8. Rights of the data subject

a) Right to confirmation

Each data subject has the right granted by the European legislator to require the controller to certify whether personal data concerning him or her will be processed. If a data subject wishes to exercise this right of confirmation, he or she may at any time contact the company at[email protected]

b) Right of access

Any data subject shall have the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information:

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing;
  • the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

In addition, the data subject has a right of access to whether personal data have been transferred to a third country or to an international organisation. If this is the case, the data subject shall also have the right to obtain information on the appropriate guarantees in connection with the transfer.

If a data subject wishes to exercise this right of access, he or she may at any time contact us at[email protected].

c) Right to rectification

Any data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this this right of correction, he or she may at any time contact us at[email protected].

d) Right to erasure (right to be forgotten)

Any data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

  • the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
  • the data subject withdraws consent on which the processing is based according to point (a) of Article 6(1), or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing;
  • the data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR;
  • the personal data have been unlawfully processed;
  • the personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject;
  • the personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the above reasons applies and a data subject wishes to request the deletion of personal data stored by MP Media Ventures GmbH, he or she may at any time contact us at[email protected]. We will arrange for the deletion request to be complied without undue delay.

If the personal data have been made public by MP Media Ventures GmbH and our company is obliged to delete the personal data in accordance with Art. 17 sec. 1 GDPR, MP Media Ventures GmbH shall take appropriate measures, including technical measures, taking into account the available technology and implementation costs, to other data controllers who process the published personal data. to inform the data subject that the data subject has requested from these other data controllers the deletion of all links to such personal data or copies or replicas of such personal data, unless the processing is necessary. We will arrange the necessary measures in individual cases.

e) Right to restrict processing

Any data subject shall have the right granted by the European legislator to require the controller to restrict the processing if one of the following conditions is met:

  • the accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data;
  • the processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead;
  • the controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims;
  • the data subject has objected to processing pursuant to Article 21(1) pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by MP Media Ventures GmbH, he or she may at any time contact us at[email protected].

f) Right to data portability

Any data subject shall have the right granted by the European legislator to receive the personal data concerning him or her, which have been provided by the data subject to a controller, in a structured, commonly used and machine-readable format. It also has the right to transmit this data to another controller without hindrance from the controller to which the personal data have been provided, provided that the processing is based on the consent in accordance with Article 6(1) (a) GDPR or Article 9(2) (a) OR on a contract under Article 6(1) (b) of the GDPR and the processing is carried out using automated procedures, provided that the processing is not necessary for the performance of a task which is in the public interest or in the exercise of official authority entrusted to the controller.

Furthermore, in exercising his right to data portability in accordance with Article 20(1) of the GDPR, the data subject has the right to obtain that the personal data be transferred directly from a controller to another controller, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.

In order to assert the right to data portability, the data subject may at any time contact us at[email protected].

g) Right to object

Any data subject shall have the right granted by the European legislator to object at any time to the processing of personal data concerning him or her, on the basis of Article 6(1) (e) or (f) GDPR, for reasons arising from his or her particular situation. This also applies to profiling based on these provisions.

MP Media Ventures GmbH will no longer process the personal data in the event of an objection, unless we can prove compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

If MP Media Ventures GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling in so far as it is related to such direct marketing. If the data subject objects to THE processing for direct marketing purposes to MP Media Ventures GmbH, MP Media Ventures GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right to object to the processing of personal data concerning him or her for scientific or historical research purposes or for statistical purposes in accordance with Article 89(1) GDPR, for reasons arising from his or her particular situation, unless such processing is necessary for the performance of a task in the public interest.

In order to exercise the right to object, the data subject may contact us at[email protected]. The data subject is also free to exercise his right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

h) Automated decisions on a case-by-case basis, including profiling

Any data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which has legal effect towards him or otherwise significantly affects it, provided that the decision is not (1) necessary for entering into, or performance of, a contract between the data subject and a data controller, or (2) authorised by Union or Member State law to which the controller is subject and that which also lays down suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, or (3) based on the data subject’s explicit consent.

If the decision (1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is made with the express consent of the data subject, MP Media Ventures GmbH shall implement suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision..

If the data subject wishes to exercise rights relating to automated decisions, he or she may at any time contact us at[email protected].

i) Right to withdraw from data protection consent

Any data subject has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

If the data subject wishes to exercise his or her right to withdraw consent, he or she may at any time contact us at[email protected].

9. Privacy Policy on the Use and Use of AddThis

The controller has integrated components of the company AddThis on this website. AddThis is a so-called bookmarking provider. The service allows a simplified book marking of websites via buttons. By overrunning the AddThis component with the mouse or clicking it, a list of bookmarking and sharing services is displayed. AddThis is used on more than 15 million websites, and the buttons are displayed more than 20 billion times a year, according to the operating company.

AddThis is operated by the Oracle Corporation, 10 Van de Graaff Drive, Burlington, MA 01803, USA.

Any page request of individual pages of this website operated by the controller on which an AddThis component has been integrated, will automatically result in the internet browser to initiate the download of data from the website www.addthis.com to the information technology system of the data subject. In the course of this technical procedure, AddThis becomes aware of the visit and which specific page of this website is used by the information technology system used by the data subject. In addition, AddThis becomes aware of the IP address of the computer system used by the data subject, the browser type, the browser language, the website accessed before our website, the date and time of the visit to our website, which is provided by the Internet service provider (ISP). AddThis uses this data to create anonymized user profiles. The data and information transmitted to AddThis in this way enable AddThis itself and the companies affiliated with AddThis or its partner companies to target visitors to the websites of the controller with personalized and interest-based advertising.

AddThis displays personalized and interest-based advertising based on a cookie set by the company. This cookie analyzes the individual browsing behavior of the computer system used by the data subject. The cookie stores visits to websites from the computer system.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent AddThis from setting a cookie on the information technology system of the data subject. In addition, cookies already set by AddThis can be deleted at any time via an internet browser or other software programs.

The data subject also has the possibility to object permanently to the processing of personal data by AddThis. To do this, the data subject must press the opt-out button under the linkhttp://www.addthis.com/privacy/opt-out, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must revisit the link and set a new opt-out cookie.

However, with the setting of the opt-out cookie, it is possible that the websites of the controller will no longer be fully usable for the data subject.

AddThis's applicable privacy policy is available athttp://www.addthis.com/privacy/privacy-policy.

The transfer to the USA is permitted under Art. 46 para 2 c GDPR as we have entered into the standard contractual clauses with AddThis Inc. (s. section 1.1.5 h athttps://www.addthis.com/privacy/terms-of-service/) which are available in the Annex athttps://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32004D0915

10. Privacy Policy on the Use and Use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an Internet-operated social meeting place, an online community that usually allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or business-related information. Facebook enables users of the social network, among other things, to create private profiles, upload photos and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the United States or Canada, the person responsible for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By page request of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download the corresponding Facebook component of Facebook. An overview of all Facebook plug-ins can be found athttps://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical procedure, Facebook becomes aware of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes with each page request of our website by the data subject and during the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject presses one of the Facebook buttons integrated on our website, such as the "Like" button, or if the data subject submits a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook receives information via the Facebook component that the data subject has visited our website whenever the data subject is logged in to Facebook at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not wanted by the data subject, the data subject can prevent the transmission by logging out of his Facebook account before calling up our website.

The data policy published by Facebook, which is available athttps://de-de.facebook.com/about/privacy/, provides information on the collection, processing and use of personal data by Facebook. It also explains what settings Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transfer to Facebook.

11. Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables third-party advertising to be placed. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows an interest-based targeting of the Internet user, which is implemented by generating individual user profiles.

The operator of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to integrate advertisements on our website. Google-AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyse the use of our website. Every time one of the individual pages of this website is accessed by the controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google AdSense component to transmit data to Google for the purpose of online advertising and the billing of commissions. As part of this technical process, Google becomes aware of personal data, such as the IP address of the data subject, which, among other things, serves Google to track the origin of visitors and clicks and subsequently enable commission statements.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google can be deleted at any time via the Internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in Web pages to enable log file recording and analysis, which allows statistical analysis to be performed. Using the embedded tracking pixel, Google can detect if and when a website was opened by a data subject and which links were clicked by the data subject. Counting pixels serve, among other things, to evaluate the flow of visitors to a website.

Google may share this personal data collected through the technical process with third parties.

Google-AdSense is explained in more detail under this linkhttps://www.google.de/intl/de/adsense/start/.

12. Privacy Policy on the Use and Use of Google Analytics (with Anonymization Function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analysis is the collection, collection and evaluation of data on the behaviour of visitors to websites. A web analysis service collects, among other things, data about which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for what length of stay a subpage was viewed. A web analysis is mainly used for optimizing a website and for the cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the addition "_gat. _anonymizeIp" for web analysis via Google Analytics. By means of this addition, the IP address of the data subject's Internet connection is truncated by Google and anonymized when access to our websites is made from a Member State of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyse the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is able to analyze the use of our website. Every time one of the individual pages of this website is accessed, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google becomes aware of personal data, such as the IP address of the data subject, which, among other things, serve Google to track the origin of visitors and clicks and subsequently enable commission statements.

The cookie is used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the data subject. Google may pass on this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the collection of data generated by Google Analytics, related to the use of this website, as well as the processing of this data by Google and to prevent such data. To do this, the data subject must download and install a browser add-on under the linkhttps://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about the visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as a contradiction. If the data subject's information technology system is later deleted, formatted or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is imputable to his or her power, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable privacy policy are available athttps://www.google.de/intl/de/policies/privacy/ andhttp://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail under this linkhttps://www.google.com/intl/de_de/analytics/.

13. Privacy Policy on the Use and Use of Google Remarketing

The controller has integrated services from Google Remarketing on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously been on the company's website. The integration of Google Remarketing therefore allows a company to create user-related advertising and consequently to display interest-relevant advertisements to the Internet user.

The operator of Google Remarketing's services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is to display interest-relevant advertising. Google Remarketing allows us to display advertisements via the Google advertising network or to display them on other websites that are tailored to the individual needs and interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google will be able to recognize the visitor to our website if he subsequently accesses websites that are also members of the Google advertising network. With each call-up of a website on which the service of Google Remarketing has been integrated, the internet browser of the data subject automatically identifies with Google. As part of this technical procedure, Google becomes aware of personal data, such as the IP address or the user's browsing behaviour, which Google uses, among other things, to display interest-relevant advertising.

The cookie is used to store personal information, such as the websites visited by the data subject. Every time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transferred to Google. Google may pass on this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from placing a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the interest-based advertising by Google. To do this, the data subject must call www.google.de/settings/ads from the link and make the desired settings from each of the Internet browsers he uses.

Further information and Google's applicable privacy policy can be found athttps://www.google.de/intl/de/policies/privacy/.

14. Privacy Policy on the Use and Use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to display ads in both Google's search engine results and google's advertising network. Google AdWords allows an advertiser to pre-determine specific keywords that display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant websites using an automatic algorithm and in compliance with the previously defined keywords.

The operator of the services of Google AdWords is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the search engine Google and to display third-party advertising on our website.

If a data subject arrives at our website via a Google ad, a so-called conversion cookie is stored on the information technology system of the data subject by Google. What cookies are has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether certain subpages, such as the shopping cart from an online shop system, have been accessed on our website. The conversion cookie allows both us and Google to understand whether a data subject who has entered our website via an AdWords ad generated revenue, i.e. completed or cancelled a purchase of goods.

The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. In turn, we use these visit statistics to determine the total number of users who have been taught to us through AdWords ads, to determine the success or failure of each AdWords ad, and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie is used to store personal information, such as the websites visited by the data subject. Every time you visit our website, personal data, including the IP address of the Internet connection used by the data subject, is transferred to Google. Google may pass on this personal data collected through the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the possibility to object to the interest-based advertising by Google. To do this, the data subject must call www.google.de/settings/ads from the link and make the desired settings from each of the Internet browsers he uses.

Further information and Google's applicable privacy policy can be found athttps://www.google.de/intl/de/policies/privacy/.

15. Privacy Policy on the Use and Use of LinkedIn

The controller has integrated components of LinkedIn Corporation on this website. LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to establish new business contacts. More than 400 million registered people use LinkedIn in more than 200 countries. This makes LinkedIn the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn operates the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible for data protection matters outside the United States.

Every time we access our website, which is equipped with a LinkedIn component, this component causes the browser used by the data subject to download a corresponding representation of the component of LinkedIn. For more information about the LinkedIn plug-ins, seehttps://developer.linkedin.com/plugins. As part of this technical process, LinkedIn is informed about which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to LinkedIn at the same time, LinkedIn recognizes with each call-up of our website by the data subject and during the entire duration of the respective stay on our website, which specific sub-page of our website the data subject visits. This information is collected by the LinkedIn component and assigned to the respective LinkedIn account of the data subject through LinkedIn. If the data subject presses a LinkedIn button integrated on our website, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores this personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website whenever the data subject is logged in to LinkedIn at the time of accessing our website; this occurs regardless of whether the data subject clicks on the LinkedIn component or not. If such a transmission of this information to LinkedIn is not wanted by the data subject, the data subject can prevent the transmission by logging out of his LinkedIn account before calling up our website.

LinkedIn provides the ability to unsubscribe from e-mail messages, SMS messages, and targeted ads, as well as manage ad settings, underhttps://www.linkedin.com/psettings/guest-controls. LinkedIn also uses partners such as Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame who can set cookies. Such cookies can be rejected underhttps://www.linkedin.com/legal/cookie-policy. LinkedIn's current privacy policy is available athttps://www.linkedin.com/legal/privacy-policy. LinkedIn's cookie policy is available athttps://www.linkedin.com/legal/cookie-policy.

The transfer of personal data to LinkedIn in the USA is permitted according to Art. 46 Para. 2 c GDPR, because we have concluded the so-called standard contractual clauses with LinkedIn. The corresponding agreement can be found athttps://de.linkedin.com/legal/l/dpa.

16. Privacy Policy on the Use and Use of Awin

The controller has integrated components from Awin on this website. Awin is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, the so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. with distributors, which are also called affiliates or publishers. The Merchant provides an advertising medium via the affiliate network, i.e. an advertising banner or other suitable means of internet advertising, which are subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

The operating company of Awin is Awin AG, Eichhornstraße 3, 10785 Berlin, Germany.

Awin sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Awin's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner mediating to the potential customers, as well as the serial number of the visitor to a website and the clicked advertising medium are stored. The purpose of the storage of this data is to process commission payments between a Merchant and the Affiliate, which are processed via the affiliate network, i.e. Awin.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Awin from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Awin can be deleted at any time via an internet browser or other software programs.

Awin's current privacy policy is available athttp://www.Awin.com/de/ueber-Awin/datenschutz/.

17. Privacy Policy on the Use and Use of Tradedoubler

The controller has integrated components from Tradedoubler on this website. Tradedoubler is a German affiliate network that offers affiliate marketing. Affiliate marketing is an Internet-based form of distribution that enables commercial operators of websites, the so-called merchants or advertisers, to display advertisements, which are usually remunerated via click or sale commissions, on third-party websites, i.e. with distributors, which are also called affiliates or publishers. The Merchant provides via the affiliate network an advertising medium, i.e. an advertising banner or other suitable means of internet advertising, which are subsequently integrated by an affiliate on its own websites or advertised via other channels, such as keyword advertising or e-mail marketing.

Tradedoubler operates Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 Munich, Germany.

Tradedoubler sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. Tradedoubler's tracking cookie does not store any personal data. Only the identification number of the affiliate, i.e. the partner mediating to the potential customers, as well as the serial number of the visitor to a website and the clicked advertising medium are stored. The purpose of the storage of this data is to process commission payments between a Merchant and the Affiliate, which are processed via the affiliate network, i.e. Tradedoubler.

The data subject can prevent the setting of cookies by our website, as already shown above, at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Tradedoubler from placing a cookie on the information technology system of the data subject. In addition, cookies already set by Tradedoubler can be deleted at any time via an internet browser or other software programs.

The applicable Tradedoubler privacy policy is available athttp://www.tradedoubler.com/de/datenschutzrichtlinie/.

18. Privacy Policy on the Use and Use of Hotjar

Our website uses Hotjar's hotjar web analytics service from Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, Tel.: +1 (855) 464-6788).

This tool can be used to track movements on the websites where Hotjar is used (so-called heat maps). For example, you can see how far users scroll and which buttons users click on and how often. Furthermore, it is also possible to obtain feedback directly from the users of the website using the tool. In particular, the hotjar-based website's functionality can be improved by Making it more user-friendly, valuable and easier for end-users to use.

When using this tool, we pay particular attention to the protection of your personal data. Thus, we can only understand which buttons are clicked, the history of the mouse, how far is scrolled, the screen size of the device, device type and browser information, geographic point of view (only the country) and the preferred language to display our website. Areas of the websites where personal data about you or third parties are displayed are automatically hidden by Hotjar and are therefore never traceable. In order to exclude direct personal reference, IP addresses are only stored anonymously and processed further. However, Hotjar uses various third-party services such as Google Analytics and Optimizely. It may therefore be the case that these services collect data that is transmitted by your browser as part of Web Page Requests. These would be, for example, cookies or your IP address. In these exceptional cases, such processing shall be carried out in accordance with Art. 6 sec. 1 lit. a GDPR on the basis of the consent you have given for the purpose of statistical analysis of user behaviour for optimization and marketing purposes.

Hotjar offers every user the possibility to use a "Do Not Track header" to prevent the use of the Hotjar tool, so that no data about the visit to the respective website is recorded. This is a setting that all common browsers support in current versions. To do this, your browser sends a request to Hotjar, with the notice to disable the tracking of the respective user. If you use our websites with different browsers/computers, you have to set up the "Do Not Track-Header" for each of these browsers/computers separately.

When visiting a Hotjar-based website, you can prevent Hotjar from collecting your data at any time by goinghttps://www.hotjar.com/legal/compliance/opt-out/ our opt-out page and disabling Hotjar.

The privacy policy of Hotjar Ltd. can be found at:https://www.hotjar.com/privacy/

19. Legal basis of processing

Article 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. Where the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, in the case of processing operations necessary for the supply of goods or the provision of any other service or consideration, the processing shall be based on Article 6 I lit. b GDPR. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfilment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our company were to be injured and his name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third parties. The processing would then be based on Article 6 I lit. d GDPR. Ultimately, processing operations could be based on Article 6 I lit. f GDPR. This legal basis is based on processing operations which are not covered by any of the aforementioned legal bases where the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are allowed to do this kind of processing, in particular because they have been specifically mentioned by the European legislator. In that regard, it took the view that a legitimate interest could be presumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

20. Eligible interests in the processing pursued by the controller or a third party

Based on Article 6 I lit. f GDPR, our legitimate interest in carrying out our business for the benefit of the well-being of all our employees and our shareholders is based on Article 6 I lit. f GDPR.

21. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective legal retention period. After the expiry of the period, the relevant data will be routinely deleted, provided that they are no longer necessary for the performance of the contract or initiation of the contract.

22.

Legal or contractual requirements for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provisioning

We inform you that the provision of personal data can be partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). In some ways, it may be necessary for a data subject to provide us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact us at[email protected]. We will clarify on a case-by-case basis whether the provision of the personal data is required by law or contract or is required for the conclusion of the contract, whether there is an obligation to provide the personal data and what consequences the non-provision of the personal data would have.

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Have a look at our privacy policy.